Relax. prepare. grow.

it’s time to book.

Auditioning for commercials is tough, but it doesn’t have to be.
Online or in-person, you’ll discover a proven, and easy-to-follow process so you can book more commercials.


commercial classes


online course

Pulling from over 20 years of experience, this 30+ video course, with over 6+ hours of training is the foundation of Toby’s teaching, and it's on demand so you can watch whenever you want.

By demystifying the commercial casting process, our signature online program “Commercial Momentum” is designed to transform you into a prepared, confident, and consistently booking commercial actor.

The training covers all aspects of commercial technique needed to book — you don’t just discover what to do, but how to do it.

Whether you’re just getting started, or are auditioning today, this program is for you.


first call intensive

The First Call Intensive takes place in Hollywood at Silver Layne Studios on Saturday and Sunday from 11:00 AM - 4:30 PM. You will be working and getting on tape multiple times every class, getting individual feedback and you'll receive a downloadable link of your auditions where you can see how you progressed.

The Weekend First Call Intensive is ideal for commercial actors looking to master the first call and generate more callbacks . Taking the in-studio First Call Intensive is the best way to become comfortable auditioning commercials and putting yourself in a position to book. Over the course of the weekend Toby will demystify the commercial audition experience and give you a comprehensive overview of what takes place and how to master the little things we have control of.

Upcoming Weekend Intensives: September 14 & 15, October 19 & 20, December 7 & 8


callback intensive

The Weekend Callback Intensive is held at Silver Layne Studios in Hollywood on Saturday and Sunday from 11:00AM - 5:00 PM. You will be working and getting on tape multiple times both days and will end with a downloadable link of your auditions where you can see how you progressed. In addition to that I will create a link of your final auditions available to casting directors so they can see just how great you are.

The Weekend Callback Intensive is best for actors with agents who feel are getting commercial callbacks but feel like they can't be their best selves for the callback.

Upcoming Intensives: September 21 & 22, November 23 & 24


improv intensive

Improv is THE most requested skill set directors and agency looking for in commercial actors. Knowing how to showcase your ability to improvise in the commercial world in the audition room is very often the difference between who books and who doesn't. Knowing what, how, and when to improvise is the key to being good at it. This 1 Day intensive is co-taught by Second City instructors and busy commercial actors Rob Belushi and Tim Stoltenberg.

Upcoming Intensives: September 7 10AM-5PM

Toby! I just booked a national network car commercial. I am very clear that what I learned from you played a HUGE part in getting me cast. Every commercial actor needs to take your class.
— David H.

why lawless

I’ve been a working commercial actor for over 2 decades, and have been in the room for commercial casting nearly every day for the past 10 years. I’ve spent a lot of time seeing who books, why, what works and what doesn’t.

With the right skillset, the right plan, and the right mindset you have the tools to make it long-term in the commercial world as an actor. By discovering your way to these three keys you can transform any nerves, anxiety and confusion slowing you down into the confident, prepared and playful approach needed to be at your best in the room.

Whether you are just starting out, or looking to level up your audition technique to book more jobs, we are with you each step of the way.

Today, I booked for the first time commercially... it feels great and I cannot thank you enough. I did not think it would work that fast. The best teachers I believe are those that can teach others that whatever they are looking for resides in themselves. And you more than any of my previous teachers were able to unlock that door for me.
— Alex H.

3 Biggest audition mistakes

In this free video training, you will discover the 3 biggest mistakes that over 76% of commercial actors are making at auditions, and why you must overcome them to book more commercials. Toby goes behind-the-scenes to show you:

- EXACTLY what agencies, casting directors, and producers are looking for in today’s commercial climate.

- The three pillars of today’s booking commercial actor

- Why it’s so important to avoid these mistakes (that you might be doing today!)

After taking your class, I had 5 auditions that resulted in 3 callbacks (2 happening this week) and 1 avail that I booked! Just have to say a simple, but huge, thank you!
— Chiara M.

the lawless crowd podcast

Inside perspective and thoughtful conversations from industry insiders on the crazy business & craft of commercial acting.

Episode #6 - Headshot Photographer Joanna Degeneres

Joanna Degeneres is among the busiest headshot photographers in Los Angeles and was the name that was repeated to me most often when I ask actors “this is a great headshot, who took it?”. Her work is consistently inviting: really natural, crisp, filled with life and breath that is authentic to the actors vibe when then come in the room.